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Gender Stereotypes Influence Intent To Pursue Entrepreneurial Careers

Posted  by I-Open Team.

PublicNot categorized.
Tagged with coaching, entrepreneurs, soft skills, stereotypes and women.

Cultural stereotypes lead us to believe that an entrepreneur is a hard kicking male..but studies reflect otherwise. The qualities needed as an entrepreneur include quite a few soft skills predominately found better developed in women. Why the misperception? Our culture clings to gender stereotypes. How to move forward? Open conversations about the realities of what is needed to succeed as an entrepreneur and how we can work together to innovate.

http://www.sciencedaily.com/releases/2008/05/080522113313.htm

Gender Stereotypes Influence Intent To Pursue Entrepreneurial Careers




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